I stumbled on this link from the Jung Von Matt blog that featured a “Chinese” advertising agency called Shen Advertising. They specialize in taking successful advertising campaigns and adapting them to your brand. Translation: they copy stuff and slap your logo on it. Sounded a little fishy, and upon closer inspection, I realized the whole thing was a spoof created by a German agency claiming that “Only New Ideas are GOOD Ideas. Come join us with new ideas.” Ouch. Insinuating that Chinese creative is derivative and unoriginal? I’ve never heard that one before. Truly original thinking there. I do commend their comprehensiveness with the joke as the site is in Chinese and English.



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